Valley National Financial Advisors (VNFA) promoted two members of its executive management team. Elizabeth Wilson, CPA was promoted to Vice President, Finance & Tax Services, and Judianne Harris was promoted to Chief Marketing Officer (CMO). Both continue to report directly to the CEO.
Elizabeth joined the company as Corporate Controller in 2014, and was most recently Assistant Vice President, Finance & Accounting. In her VP role, she will focus on firm-wide financial operations as well as strategic and risk management, people and process management, and data relationships to operating decisions.
“Elizabeth has been instrumental in developing and implementing operational best practices around our corporate financial strategy and tax service offerings,” said Matt Petrozelli, CEO. “She has distinguished herself as a leader in her profession and here within our team.”
Elizabeth is a Certified Public Accountant with more than 15 years of experience in accounting and management. A graduate of Muhlenberg College in Allentown with a B.A. in Accounting and Business Administration, Elizabeth moved back to the Lehigh Valley from New York City to join the Valley National team. She was recognized last year by the PICPA (Pennsylvania Institute of Certified Public Accountants) with the 2018 Young Leader Award; and will be honored in September 2019 with the Lehigh Valley Business (LVB) CFO of the Year Rising Star Award.
Judianne joined VNFA in 2013 as a part-time marketing coordinator and was most recently Assistant Vice President, Marketing & Human Resources. As CMO, she will be responsible for growth and impact of business strategy, vision and corporate direction around brand, marketing, CX/EX (office locations & digital), and corporate social responsibility.
“Judianne has been a leader in organizational transformation,” said Petrozelli. “She has contributed to the growth of our firm by reimagining business potential and championing innovation as well as brand-experience-talent-operations alignment and process improvement.”
Judianne has more than 20 years of experience in marketing and public relations. She earned her BA in English with an emphasis in Journalism from Chapman University in Orange, Calif., and went on to earn her MA in Digital Media Studies from the University of Denver in Denver, Colo. Judianne was recognized by LVB in 2017 as one of their 40 Under 40 and Women of Influence.