Valley National Financial Advisors has been locally based and privately owned since 1985.

For 35 years, our team has stayed true to our original mission to help clients make the right financial choices, which then allows them to pursue and achieve their lifelong goals and dreams.
Valley National Financial Advisors’ team is listed as one of Financial Times’ Top 300 Financial Advisers in the United States. The team is comprised of almost 40 professionals – many of whom have been at the firm for more than 10 years. Locally, VNFA has been among The Morning Call’s Top Workplaces, and has been recognized repeatedly, not only as one of the top financial services brands in the region.
*Please Note: Limitations. Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if VNA is engaged, or continues to be engaged, to provide investment advisory services. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers (see participation criteria/methodology). Unless expressly indicated to the contrary, VNA did not pay a fee to be included on any such ranking. No ranking or recognition should be construed as a current or past endorsement of VNA by any of its clients.
Clients First
VNFA is committed to remaining an independent organization, focused on clients first. Our team of professionals live and work alongside many of our clients in the Lehigh Valley community.
Every member of our team makes professional development a priority, and is accountable to act in the best interests of our clients. These are among our shared values that support how we work as a collaborative, performance-driven team.
OUR CORE VALUES

PEOPLE
VNFA is dedicated to ensuring the RIGHT employees work for and service our clients.
INDEPENDENCE
VNFA is designed to operate free of corporate conflicts, sales or other external distractions.
LIVE IN THE COMMUNITY
The VNFA brand and its employees are deeply involved in its local community.
LIFETIME OF LEARNING
VNFA supports learning and educational improvements.
ACCOUNTABILITY
VNFA is accountable to place clients’ interests ahead of its own.
RESPECT
A deep appreciation of the past, solid understanding of the current, and a drive to continue to make VNFA better in the future.
Recent Team Headlines
- Team VNFA Adds Marketing & Communications Coordinator Role
- Team VNFA Adds Client Service Manager Role
- Team VNFA Welcomes Two New Members
- VNFA Welcomes Investment Associate
- Cornelius Named 2022 Woman of Influence
- VNFA Among 2021 LV Top Workplaces
- Did You Know…?
- Welcome Dulce Cardinal to Team VNFA
- VNFA NEWS: Cruz Promoted to Trading & Operations Manager